How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also one of the very painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have heard as its first director, CEO and consultant.
Always be Ready to Engage
Stories, case studies, experiences, results -- those are the stuffs of the near future. You will find a great deal of theories, heaps of how-to heaps of revenue conversation in our day and age. Stories hold enormous weight in pinning down a prospective client to a sale.
Outside of a sales standpoint, story-telling on your group of friends may create a massive effect in rippling out your business to others. My first huge client (that's still my customer so far) came in the short chat while riding the train on my way for my afterward day task. We weren't really close. I told him that I was into SEO and shared its own worth and also what it did for my own website. He said that he would refer me.
Turns out that he did. I must close the offer.
After that lesson, then I never ceased evangelizing.
Give Free Consultations
Yes I know, you want to get paid each day. While it might be true that everything you understand is worth every penny to what you're charging, free consultations construct trust. More frequently than not, it's let me get the whole enterprise.
Clients love the small things. They also feel much more secure when you give them more information about what they are getting into and what they would like to understand about other features of online marketing. You are able to leverage on providing them what they need to know instead of telling them vague generalities about the business.
I have a customer today that signed up together for their primary product's SEO and signed up by the other SEO company for their newest product's SEO. They wanted to find out who's the better SEO services supplier. While I am easily 60% more expensive in my yearly retainer compared to the other SEO company, I gave away complimentary consultations to the proprietor.
"Call me anytime in the event you need anything -- except for money." , I said. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The entire company is now awarded to us and we are simply waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they're doing a good job or not. What I do know is that I gave away free, anytime consultation -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You have to know that SEO particularly here in the Philippines is still considered 'new' by many businesses. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' and also a free market means that the price range is mad.
There are businesses offering SEO for as low as $300 per month. And yes, they claim that it's white hat -- together with all of the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in one month.
When I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton is able to charge that much because they're all because of quality and exclusivity. I need to be a company like this. That is one reason why people provide client exclusivity to their niche/industry. And we also bill premium for it.
Businesses can butt-heads click here on decreasing prices. It may be the weapon of choice to most SEO firms. The clients win and the SEO business loses.
My weapon of choice is increasing the standard of our services and building a brand. This way, pricing is both secondary and I am very satisfied with the few genuinely good customers I have.
Think like Louis Vuitton. Win.
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